Prima Forma are footwear made with a modus operandi imbued with the skilful craftsmanship of the most ancient shoemaking tradition, which leads to the best possible results. But if the starting point is the craftsmanship, the goal is to create a completely new product. primaForma essence, that kind of essence that is obtained only when you have clear ideas about the result you want to achieve. Here the cleanness of the forms denotes a style, the result of a clear vision, for the choice of colors, for a meticulous search for details that make the difference. PrimaForma an unconventional way of.